Client: Zeal Cookware
Project: Measuring set
Services: Consumer insights, Concept design, Concept development, Engineering, Manufacture liaison
Zeal is a uniquely British brand and has been supplying kitchen and homeware internationally for decades. Their challenge was to deliver innovative products that appeal to a modern customer and suit a 21st-century cooking environment.
As cooking space in the home gets squeezed the products we fill them with need to be sympathetically designed. Compact, Intelligent and Unified are the themes that run through the products we develop for Zeal. The measuring set has these at its heart, designed with a square format to aid compact storage in tight spaces, built cohesively with all the measures a kitchen needs combined and finished with an easy clean drip-free spout, the set is a one-stop shop for food prep.
From insight to implementation.
Developing a DNA platform for a long-standing business is always a difficult process. Mixing enough heritage that customers are still buying Zeal and enough change that Zeal can offer something new. We spend time understanding our brands and their values and combine this with user insight research that reflects how modern consumers behave, the outcome is a strong and powerful DNA that can run through products and brands for years to come.
We still believe that a hands-on process yields the best outcomes and provide our designers with enough space to make informed decisions about the products they work on. We sketch a lot and develop designs with iterative prototypes. We validate our work with users as much as we can ensuring the decisions we make reflect user’s needs. This approach allows our designers to investigate new ideas and our clients to have confidence that the products we produce will resonate with the market.