A decade at the top.

Ruroc full face helmet celebrating 10 years '08 - '18.

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Client: RUROC
Project: RG1  
Services: Consumer/Market insights, Product strategy, Concept design, Concept development, Engineering, Manufacture sourcing and liaison


 
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In 2008, Ruroc launched RG 1, the world's first fully integrated ski helmet, goggles and mask.  Over the last decade, the product has not only gained a cult following amongst snow sports enthusiasts but also amongst users in other markets including motorsports pit crews, wingsuit pilots and skydivers. Ruroc has over 30,000 helmet systems in circulation, weekly Sky Sports coverage in the pit lanes of Formula One and a network of almost one million followers.

In 2006 Curventa broke the mould, and our business has been built on the RG1 ever since. Facebook is the cornerstone of our business and we have seen growth of approx. 300% year on year.
— Rob Gavin - Founder - Ruroc
 
 Ruroc - RG1 - Curventa - helmet - snow - snowboarding - sports - overview
 Ruroc - RG1 - Curventa - helmet - snow - snowboarding - sports - overview - black - red
 Ruroc - RG1 - Curventa - helmet - snow - snowboarding - sports - overview - in use
 Ruroc - RG1 - Curventa - helmet - snow - snowboarding - sports - overview - white - blue - green
 Ruroc - RG1 - Curventa - helmet - snow - snowboarding - sports - overview - mountains
 

The birth of a cult.

In 2008 Ruroc launched it's first product, RG-1, onto the market. Over the last decade the product has built a cult following amongst snow sports enthusiasts and further afield within motorsports pit crews, wingsuit pilots and skydivers. In 2008 Ruroc launched it's first product, RG-1, onto the market. Over the last decade the product has built a cult following amongst snow sports enthusiasts and further afield within motorsports pit crews, wingsuit pilots and skydivers. In 2008 Ruroc launched it's first product, RG-1, onto the market. Over the last decade the product has built a cult following amongst snow sports enthusiasts and further afield within motorsports pit crews, wingsuit pilots and skydivers. 

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 Ruroc RG1 | The RG1 used by F1 pit crews | Vodaphone

Ruroc RG1 | The RG1 used by F1 pit crews | Vodaphone

 Ruroc RG1 | The RG1 used by F1 pit crews | Brawn

Ruroc RG1 | The RG1 used by F1 pit crews | Brawn

 Ruroc RG1 | The RG1 used by Olympic medalist Regino Hernandez at the winter olympics 2018

Ruroc RG1 | The RG1 used by Olympic medalist Regino Hernandez at the winter olympics 2018

 

Designing a classic.

From a blank page, Curventa worked with the RUROC team to create everything related to the brand, from the iconographic product through to the logo, and they have stood the test of time!

Due to the nature of the beast, it was imperative to get to grips with the form and ergonomics in the round. So once early sketches had been filtered and refined we moved the design into wearable foam “sketch” models. From there the foams were laser scanned and then surfaced in 3D CAD to create printed parts that allowed form, fit and function tests to be performed.    

 
 
 Ruroc RG1 | Sketch sessions

Ruroc RG1 | Sketch sessions

 Ruroc RG1 | Initial sketch concepts

Ruroc RG1 | Initial sketch concepts

 Ruroc RG1 | Developed sketches

Ruroc RG1 | Developed sketches

 Ruroc RG1 | Handmade foam models

Ruroc RG1 | Handmade foam models

 Ruroc RG1 | Initial 3D printed prototype

Ruroc RG1 | Initial 3D printed prototype

 

Development.

Curventa were responsible for sourcing all manufacturers and liaising with them through the manufacture process. This included all plastic moulders, goggle manufacturer, EPS moulder and fabric supplier. 

Our approach ensured that the helmet was designed from the outset to meet all relevant safety standards, ensuring that the helmet passed rigorous drop testing and successfully passed ASTM and EU certification.

 
 
 Ruroc RG1 | Technical development drawings

Ruroc RG1 | Technical development drawings

 Ruroc RG1 | Face mask tooling

Ruroc RG1 | Face mask tooling

 Ruroc RG1 | Testing and certification

Ruroc RG1 | Testing and certification

 Ruroc RG1 | British design

Ruroc RG1 | British design

 

 Ruroc - RG1 - Curventa - helmet - snow - snowboarding - redbull - menshealth - mercedes - esquire - t3 - Williams - GQ magazine - Mclaren
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Ride on, people are freakin’ on the helmet big time!, and it works really good too! Excellent vision and mad level of protection, I’m loving it!
— Johan Olofsson, Pro Snowboarder