Project: Corded telephone
Services: Consumer/Market insights, Product strategy, Concept design, Concept development, Engineering, Manufacture liaison
Moto office is a response to changing attitudes to work and working environments. Products from large brands like Motorola can have a huge impact on the way in which people behave at work so there is a responsibility to create the right product. With Curventa’s longstanding relationship with Motorola we understood this responsibility and the need to create a new corded telephone that reflected this.
With Motorola recently having experienced a change in ownership, the design of this new product also allowed us the opportunity to address this change by creating a new DNA for the company’s office equipment that would appeal to users globally.
Setting a DNA.
To clearly understand how working environments are evolving and how users are interacting with them, we firstly carried out a detailed analysis. A report was then drawn up that outlined how a design and trend focused approach could affect users and also align historically distant markets.
From there we started hand sketching and evolving the concepts. The selected concepts were modelled in foam allowing us to assess ergonomics, function and desk presence. Designs went through a process of refinement using CAD and prototypes with the final models developed with manufacturing partners.
Moto Office has been a huge success for Motorola and the DNA we created has been used to develop styles and designs over the succeeding/subsequent years.