Services: Product design, Concept design, Interaction design, Concept development, Engineering, Manufacture liaison
The Motorola IT.6, which is the world's thinnest home phone, measuring just 6mm, is a boutique premium consumer device. Having worked for premium brands, such as Hugo Boss, Dunhill and Gucci, combined with our experience in creating the bestselling Startac home phone range, Curventa was an obvious choice in helping Motorola craft this new luxury phone for the modern home interior.
Engineered from the ground up, the IT.6 is a unique object of desire. We scrutinised every touch point from the ‘crystal’ base to the aluminium outer frame, to deliver a premium experience that is uniquely Motorola.
The devil is in the detail.
We considered even the smallest details in the design to ensure the highest quality outcome. For instance, the rear texture of the device is completely seamless with the speaker integrated within the actual texture itself. Additionally, the textured slide on covers are customisable to fit the user’s interior environment with various colour, material and finish (CMF) options.
To help users appreciate how thin the IT.6 is, when the device is cradled in its ‘block of glass’ base, the different combinations of materials play with light from every angle. This brings a very theatrical element to the design. Whilst cradled in the base, the phone is actually charging although the charging points have been designed to be completely seamless.
With such attention given to every detail of the design, the creation of the IT.6 was not a smooth journey. As with all our projects at Curventa, this journey begins with freehand sketching that then progresses to foam modelling concepts. Once the chosen concept was selected, we quickly moved onto its development.
With ergonomics playing such a crucial part in terms of the product’s overall forms, the size of the bezel and the placement of the buttons, we continued to create numerous prototypes throughout the design process to ensure it was designed for manufacture.
Working collaboratively with the manufacturers, SGW Global, we were able to maintain the design integrity with virtually zero compromises. The internals were successfully packaged within the tightest possible space, shaving every last tenth of a millimetre where possible.
Press and coverage.
The Motorola IT.6 received the coveted Red Dot Design award for Product Design in 2014. The Curventa team attended the award ceremony in Essen, Germany, where Ian Murison, the Director of Curventa, was delighted to have won the award: “The Red Dot Awards are amongst the most prestigious in the design world, so to have won the Product Design category against incredibly stiff opposition is a dream come true for us. It is a testament to the skills of the whole Curventa team, who put an enormous amount of work into designing something that we believe is the best-looking home cordless phone on the market.”