Made to Function.

Kitchen tools for modern cooks.

 
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Client: CKS Zeal  
Project: 2018 range
Services: Consumer/Market insights, Product planning, Concept design, Prototyping, Manufacture liaison


 
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The Zeal 2018 range is another landmark range for Zeal, fulfilling the brand’s mission of providing simple, innovative and functional products for the kitchen. The products aim to help make some of those inconvenient tasks and problems that little bit simpler, the new range looks to provide consumers with easy to use, no fuss products.

Curventa continue providing us with innovative and functional products year on year that our consumers love and help us expand into new categories.
— James Bartleet - Managing Director - Zeal
 
CKS 2018 range| Product line-up

CKS 2018 range| Product line-up

 
 

Our approach.

With no full set brief from Zeal, we started to delve into the issues users were experiencing whilst cooking and experiencing in and around the kitchen environment. By reviewing the market with products that currently existed and users that were finding these difficult to use, insights were gathered. These insights were then reviewed, ranked and validated. 

From this research we defined the brief and discovered key insights that helped us to design a suite of concepts with simplicity and function that helped solve the simple problems and inconvenient tasks users faced in their day-to-day lives in the kitchen and outside of it too.  

 
 
CKS Zeal 2018 range| Initial brainstorm

CKS Zeal 2018 range| Initial brainstorm

CKS Zeal 2018 range| Concept sketch generation

CKS Zeal 2018 range| Concept sketch generation

 

On-the-go cutlery pouch set.

The 3-piece environmentally friendly cutlery set comprises of a stainless-steel knife, fork and spoon in a non-stick easy to clean silicone lime green or black soft pouch from. This cutlery set, is perfect for the lunchbox, rucksack, bag or coat pocket. Compact and convenient to eat home cooked meals at school or the office or camping. Perfect for eating fresh food when out and about.

 
 
CKS Zeal 2018 range| On-the-go cutlery pouch black set

CKS Zeal 2018 range| On-the-go cutlery pouch black set

CKS Zeal 2018 range| On-the-go cutlery pouch lime green set

CKS Zeal 2018 range| On-the-go cutlery pouch lime green set

 
 
CKS Zeal 2018 range| On-the-go cutlery pouch - sketch - blue pencil sketch - concept sketch - CKS - Zeal - design - textured - initial ideas
CKS Zeal 2018 range| On-the-go cutlery pouch - CKS - Zeal - Photography - Backpack - 2018 - Black - Gloss finish - Matte finish
CKS Zeal 2018 range| On-the-go cutlery pouch - CKS - Zeal - Knife - Fork - Spoon - Set - Cutlery - Photography - Design - Product - Silicone - Texture
CKS Zeal 2018 range| On-the-go cutlery pouch - CKS - Zeal - Packaging - Graphics - Design - Card - Graphic Design - Product - Marketing
 

Boil over guard.

Simple and easy to use, the boil over guard is a silicone hob and stove top protector designed to prevent hot liquid spillages while cooking food. Designed to also prevent boiling milk, vegetables, pasta or rice from bubbling over.

 
 
CKS Zeal 2018 range| Boil over lid

CKS Zeal 2018 range| Boil over lid

 
 
CKS Zeal 2018 range| CKS - Zeal - Digital sketch - Sketch - Photoshop - Render - Inspiration - Boil over lid
CKS Zeal 2018 range| CKS - Zeal - Boil over lid - Froth - Spillage - Cooking - Design - Pan - Lid - Stove - Mess - Lecreuset
CKS Zeal 2018 range| CKS - Zeal - Boil over lid - Lid - Texture - Design - Detail - Close up - Handle - Hole - Matte
CKS Zeal 2018 range| CKS - Zeal - Boil over lid - Lid - Texture - Design - Guard - Packaging - Graphics - Graphic design - Blue - White - Handle - Functional
 

Silicone ties.

The Zeal silicone cable ties designed to be simple and easy to use for fastening or tying up joints of meat such as lamb, beef, pork or poultry ready for roasting. Designed to be reusable and heat resistant the Zeal silicone tie is much quicker to use than your standard cooking string.

 
 
CKS Zeal 2018 range| Silicone ties

CKS Zeal 2018 range| Silicone ties

 
 
CKS Zeal 2018 range| Silicone ties - CKS - Zeal - Red - Asparagus - Tie - Design - Injection moulded - Matte finish - Cable - Hand - Tying - Logo
CKS Zeal 2018 range| Silicone ties - Tie - Cable - Silicone - Plastic - Bag - Bread - Meat - Storage - CKS - Zeal - Logo - Product - Injection moulded - Tied
CKS Zeal 2018 range| Silicone ties - Tie - Cable - Red - Green - Packaging - Logo - Graphics - Graphic Design - Product - Injection moulded - Multiple cables - Photography - Design
 

Draining mat.

The Zeal multi-purpose draining mat is designed to drain drying dishes, washed vegetables etc. Made with heat resistant materials, the mat can be used as a trivet for hot and boiling pans. The main features the draining mat includes are the ribbed design to help users with quick drying and also designed to be easily cleaned. The self pouring corner feature has been added to use as a quick and simple draining spout for excess water.

 
 
CKS Zeal 2018 range| Draining mat

CKS Zeal 2018 range| Draining mat

 
 
CKS Zeal 2018 range| Draining mat - CKS - Zeal - Kitchen - Design - Mat - Spoon - Knife - Tomato - Cup - Sink - Cooking - Texture - Logo
CKS Zeal 2018 range| Draining mat - CKS - Zeal - Kitchen - Design - Texture - Detail shot - Photography - Tomato - Red - Green - Detail - Product - Mat - Silicone
 

Splatter guard.

Zeal’s splatter mushroom guard is an anti-splash pan cover which helps to prevent cooking splash from frying oils and also helps to keep the stove top clean. The ventilated hole feature allows steam to escape making sure all foods are boiled or fried perfectly.

 
 
CKS Zeal 2018 range| Splatter guard

CKS Zeal 2018 range| Splatter guard

 
 
CKS Zeal 2018 range| Splatter guard - CKS - Zeal - Mushroom - Holes - Cooking - Detail - Grooves - Purple - White - Cover
CKS Control range - Knives - curventa - top view - pink - close up - detail