Client: CKS Zeal
Project: 2018 range
Services: Consumer/Market insights, Product planning, Concept design, Prototyping, Manufacture liaison
The Zeal 2018 range is another landmark range for Zeal, fulfilling the brand’s mission of providing simple, innovative and functional products for the kitchen. The products aim to help make some of those inconvenient tasks and problems that little bit simpler, the new range looks to provide consumers with easy to use, no fuss products.
With no full set brief from Zeal, we started to delve into the issues users were experiencing whilst cooking and experiencing in and around the kitchen environment. By reviewing the market with products that currently existed and users that were finding these difficult to use, insights were gathered. These insights were then reviewed, ranked and validated.
From this research we defined the brief and discovered key insights that helped us to design a suite of concepts with simplicity and function that helped solve the simple problems and inconvenient tasks users faced in their day-to-day lives in the kitchen and outside of it too.
On-the-go cutlery pouch set.
The 3-piece environmentally friendly cutlery set comprises of a stainless-steel knife, fork and spoon in a non-stick easy to clean silicone lime green or black soft pouch from. This cutlery set, is perfect for the lunchbox, rucksack, bag or coat pocket. Compact and convenient to eat home cooked meals at school or the office or camping. Perfect for eating fresh food when out and about.
Boil over guard.
Simple and easy to use, the boil over guard is a silicone hob and stove top protector designed to prevent hot liquid spillages while cooking food. Designed to also prevent boiling milk, vegetables, pasta or rice from bubbling over.
The Zeal silicone cable ties designed to be simple and easy to use for fastening or tying up joints of meat such as lamb, beef, pork or poultry ready for roasting. Designed to be reusable and heat resistant the Zeal silicone tie is much quicker to use than your standard cooking string.
The Zeal multi-purpose draining mat is designed to drain drying dishes, washed vegetables etc. Made with heat resistant materials, the mat can be used as a trivet for hot and boiling pans. The main features the draining mat includes are the ribbed design to help users with quick drying and also designed to be easily cleaned. The self pouring corner feature has been added to use as a quick and simple draining spout for excess water.
Zeal’s splatter mushroom guard is an anti-splash pan cover which helps to prevent cooking splash from frying oils and also helps to keep the stove top clean. The ventilated hole feature allows steam to escape making sure all foods are boiled or fried perfectly.