Wattbike Atom

Client: WattBike  

Project: Atom  

Services: Consumer/Market insights, Product strategy, Concept design, Concept development, Engineering, Manufacture liaison, UX/UI


The Wattbike Atom is the ultimate indoor bike. This fully connected, smart trainer enables cycling enthusiasts and professionals to train effectively without even leaving the house. From reaching speeds of 100mph to climbing some of the world’s most challenging courses, Atom accurately replicates the resistance and sensation of riding on the road.

100% of the people we’ve shown this to have said “WOW”.
— Richard Baker - Managing director - Wattbike

The most realistic, intelligent and effective smart trainer on Earth.

Ergonomically designed for riders between 5ft1 to 6ft5, the Atom, with its focus on ride realism, provides a seamless transition from indoor to outdoor. It is fully adjustable to closely replicate real bike positioning with integrated gear shifters placing the controls where riders expect them.

For use with any tablet or smartphone device, Atom connects to all major apps and platforms through Ant+ and FE-C allowing riders to effectively track performance and gather data from their virtual rides. 


Our approach.

We believe disruptive design can only come from a deep understanding of our client’s brands, their market and, most importantly, the users. So we take time to create research programmes that explore the real-world pressures and aspirations of users.

With Atom, we worked closely with Wattbike’s engineers, sports scientists and world-class athletes as well as other brands and cycling enthusiasts to devise a clear development road-map. From this solid building block we can then go on to create a truly disruptive product that engages users.

Crafting the outcome.

By focusing on the user, we take pride in our ability to craft designs that best fulfil their needs. With Atom, Wattbike’s ambition is to bring the track indoors offering users the most realistic and uncompromising ride available at home. This means that users are after a trainer that is as much a statement of performance and speed as it is a tool to enhance their technique. 

As we refined the concept for Atom, we went from sketching and 3D modelling to using hand techniques so as to accurately explore form and function. 

The nuts and bolts of it.

During the development process we had to ensure that the engineering solutions devised would meet and exceed customer exceptions. Working closely with Wattbike’s in-house teams and leading manufacturers, we proactively encouraged new lines of thinking to help create this truly disruptive product that would resonate with users.

Press and coverage

Atom was an instant hit when launched during The Cycle Show at Birmingham’s NEC in 2017 and has since been featured throughout the international cycling press.

In 2018 it went on to win an iF DESIGN AWARD, one of the most prestigious and largest design competitions in the world. Over 6,400 entries were submitted from 54 countries and it was the task of a 63-member jury, made up of independent experts from all over the world, to select the winners. Our team attended the ceremony at the BMW Welt in Munich together with representatives from Wattbike to receive the award in the Sports/Outdoors/Bicycles category.

If all this talk of cycling has got you keen to train, the Atom is available here: 


sarah longworth