Beer on tap.

Beer delivered to your door with just one click.

 
Project image template - 4000x1771 - BEER BUTTON - MASTHEAD.jpg
 

Client: Coors
Project: Carling Beer Button
Services: Product strategy, Concept design, Electronics Development, Product Development, Manufacturing, Supply 


 
 

The Beer Button is Carling’s first connected device. Working closely with the brand’s digital team, Curventa designed a product that brings a historically ‘disconnected’ item into the digital age. The robust device with its playful design language, which connects to an associated app, allows users to order beer by simply pushing down on the red button. And in the event of a party, if supply is running low, users can send messages directly to friends to pick up more on their way over.

Curventa provided a one-stop shop from initial sketch to delivered product, and took all the pain out of bringing our first connected device to market.
— Sean Ferguson - Customer Marketing Manager - Digital & Loyalty - Molson Coors
 
 Beer Button - Curventa - Carling - press - red - white - connected - device
 Beer Button | In use

Beer Button | In use

 Beer Button | Application design

Beer Button | Application design

 

Supply.

At Curventa we have the in-house capability to take a concept all the way through from initial sketching to working with manufacturing partners and those in the supply chain. We find that by directly supplying our clients with products helps simplify and de-risk the process as well as speeding up supply.

 
 
 Beer Button | Manufacturing line up

Beer Button | Manufacturing line up

 Beer Button | Delivery line up

Beer Button | Delivery line up

 

Our approach.

Working alongside Coor's app development team, our in-house electronics team developed a series of electronic packages capable of communicating with both Android and Apple devices. The design process involved extensive use of prototyping to validate and test the design and also to ensure it was designed for manufacture.

 
 
 Beer Button | Electronics development and testing

Beer Button | Electronics development and testing

 Beer Button | Prototyping

Beer Button | Prototyping

 Beer Button | Extended life testing rig

Beer Button | Extended life testing rig