Atom is a feature-rich training aid that provides home enthusiasts and professionals alike the chance to move at 100mph in their own living room. ‘Atom’ is crafted as a response to a deeper understanding of athletes, their pressures, requirements and aspirations.
The design story
Setting the scene: We believe disruptive design can only come from a deeper understanding of our brands, their market and, most importantly, users. We take time to create research programmes that explore the real-world pressures and aspirations of users, giving us a solid building block to design up from and enables us to create truly disruptive products.
With the help of world class athletes, brands and enthusiasts, we were able to provide a clear development road-map that would outline category-defining product that would continue to engage users.
Crafting an outcome - We pride ourselves in our ability to craft design from the eyes of the user, often using hand techniques to explore form and function until we provide a design that embodies their needs, in this case giving users as much a statement of performance and speed as a tool that would enhance technique. Atom was designed from an ambition to bring the track indoors, making the world’s most realistic and uncompromising ride available at home.
Engineering development - Curventa worked with in-house teams and world leading manufacturers every step of the way to ensure a world-class outcome was achieved, providing engineering solutions that could uphold the user expectations. We often work with in-house teams and manufacturers and proactively encourage new lines of thinking in order to provide disruptive products that resonate with users.
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