Illamasqua - makeup for your alter ego
Today, hailed as the fastest growing make-up brand in history by Vogue, Illamasqua has become a cult British fashion icon across the globe, recognized by Vogue, trading in 6 markets through over 300 doors. And its top team – including make-up artist and creative director Alex Box – challenges the status quo through creative imagery that tests the homogenised nature of the beauty industry.
Illamasqua is the product of a heady mix of influences; from its roots in the dark and illicit 1920s Berlin club scene, to a rich heritage in the manufacture of make-up for film and theatre, to inspiration taken from members of the ‘alternative scenes’ for whom self-expression is paramount, to the ‘night-time diva’ on the high street who explores her alter ego on a night out.
Building an icon
Curventa created from scratch an iconic design language for the brand, building upon the rich heritage of the make-up manufacturers and their consumers. The end result is a confident, mature, premium product line-up that extends into several ‘alter-ego’s’  whilst maintaining the brand values and promise.
Illamasqua is now a fast expanding global business, with a market leading reputation and portfolio of products.
Illamasqua’s global rollout
·         3 stand-alone stores, in London, Leeds and Liverpool, with inhouse make=up artists.
·         8 department store concessions in the UK, including Selfridges, Oxford Street.
·         500 Sephora stores in the US 
·         Canada, Australia, Middle East market through Bloomingdales and Harvey Nichols & Croatia

Renew Pod - digital advertising on a bomb proof bin.
Advertising, Engineering, Industrial Design
Advertising, Branding, Packaging
Vicon Apex
Vicon Apex - Interactive motion controller
Industrial Design, Product Design, UI/UX
Motorola - IT.6
Motorola IT 6 - the World's thinnest home phone at 6mm thick.
Engineering, Interaction Design, Product Design
Bloodhound SSC
1000mph land speed record car
Automotive Design, Industrial Design, Visual Effects
Wattbike Atom
Wattbike Atom - Indoor cycling trainer
Product Design, Industrial Design
Gear4 Houseparty 5
Industrial Design
Zeal kitchenware 2012
Industrial Design, Product Design
Yamaha Scootchi
Scooter designed for Yamaha
Automotive Design, Industrial Design
Motocaddy M1 Pro
Motocaddy M1 Pro folding electric golf trolley
Engineering, Industrial Design, Product Design
Back to Top