We developed the Guinness glass to build upon the heritage of the iconic harp, and bring it into the 21st century with a unique form factor that becomes uniquely Guinness. The glass is the main consumer touchpoint and the form factor instantly surprises and delights making an intangible connection to the user.
Why Curventa ?
We have worked with Diageo on several projects from Blossom Hill bar fonts to Smirnoff Ice bar coasters. Our expertise in glass manufacture was required to design and develop the glass through to a volumetrically accurate manufacturable design that encompassed all the brand values of Guinness.
Designing an icon
We developed the form through sketch work and foam modelling to test ergonomics and truly understand the 3D form. Once this was settled we 3D laser scanned the foams into our CAD systems and reverse engineered it into a volumetrically accurate vessel that was sent straight to the manufacturers.
The new glass design is pivotal to the advertising and marketing campaigns, and reinforces the importance of the final delivery of Guinness to the consumer. www.guinness.com
How to pour the perfect pint of Guinness
The science of pouring the perfect Guinness shouldn't be taken lightly, and this video demonstrates the care and attention that you should expect from every bar tender.
One happy customer
Visiting his ancestral home in Moneygall, Ireland, in May 2011, Barack Obama announced that the Guinness tastes better in Ireland than anywhere else in the world.
"The first time I had Guinness," Obama said, "is when I came to the Shannon airport. We were flying into Afghanistan and so stopped in Shannon. It was the middle of the night. And I tried one of these and I realised it tastes so much better here than it does in the States ... You're keeping all the best stuff here!"